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The goal was to create an intuitive and accessible map concept that simplifies complex botanical information, enabling visitors to explore seasonal highlights without prior knowledge.
Cartography
Information Design
Role
Concept, Information & Navigation Design
Timeline
6 Months
team
Solo
platform
Concept
The project aimed to map different seasonal visitor flows and routes through a year-based navigation system. The goal was to create a map that is accessible to all user groups while still encouraging deeper interest in botanical content.
To achieve this balance, pictograms were used as a central element. As a universal visual language, they allow visitors without prior knowledge to intuitively understand and explore the seasonal diversity of plants.
Inside
The inside presents the main map, featuring pictograms of seasonal plants and thematically optimized routes for short and long visits.
Outside
The outside (cover and back) changes seasonally in color and pictograms, serving as a visual anchor. It also includes short descriptions and photos of the plants.
Details
The main map features thematically optimized routes (short/general), with the shorter route highlighting key seasonal plants. Numbered zones are paired with pictograms to enable quick and intuitive navigation.
The outer side includes a year-round pictogram overview, serving as a seasonal anchor and encouraging exploration by allowing visitors to plan their route based on specific plants.
This project reflects my approach to simplifying complex spatial and seasonal information into an intuitive map system. By focusing on different types of visitors and their needs, I developed routes that respond to both short and extended visits, making the experience more accessible and flexible.
Instead of relying on dense botanical information, I used pictograms, color coding, and structured layouts to guide users through the map. This allows visitors to quickly understand seasonal highlights and navigate the space without prior knowledge.
Through this project, I explored how a map can function not only as an informational tool, but as a system that encourages exploration. It represents my interest in designing visual systems that help people orient themselves, make decisions, and engage with their surroundings more intuitively.
